Peter Mkwawa
I take on a small number of engagements at a time. Each one starts with a diagnostic — I'd rather tell you the problem isn't what you think it is than sell you a workstream.
01
6–10 weeks
I size the opportunity with primary research, map the regulatory pathway, profile the audience properly and tell you plainly whether to proceed.
You get: TAM/SAM/SOM with defensible assumptions · primary customer research · persona and segment definition · regulatory and licensing map · competitive landscape · go/no-go recommendation.
02
8–16 weeks, or embedded
I design the rail, the model and the mechanic — the financial layer inside your product, built for your specific audience.
You get: product architecture and requirements · credit or payments product design · underwriting logic · unit economics and take rate · bank and MFI partnership structure · adoption mechanics.
03
8–16 weeks, or retained
I design the route to market and then go build it — finding the partners who own your customers and negotiating to signature.
You get: GTM strategy and channel design · partner identification with warm routes in · commercial term structuring · negotiation to signature · launch plan with owned KPIs.
04
8–16 weeks, or success-linked
Plans, models and term sheets built by someone who has sat on the operator side of a $32M Series A.
You get: business plan and operating model · financial model with scenarios · investment narrative and data room · term sheet review and negotiation support.
The specific problems get the fastest replies. No pitch deck required. 30 minutes.