work · commercial strategy
I am most useful when the question is still larger than the answer: a market to enter, a financial layer to design, a route to customers to build, or a plan that needs to survive contact with capital.
engagement areas
A good engagement starts by identifying the actual commercial constraint before deciding what workstream should exist.
6–10 weeks
Size the opportunity, understand the audience, map the regulatory pathway and decide whether to proceed.
Typical work: TAM/SAM/SOM · primary customer research · segments and personas · licensing map · competitive landscape · go/no-go recommendation.
8–16 weeks · or embedded
Design the financial rail, commercial model and adoption mechanic around the actual behaviour of the audience.
Typical work: product architecture · credit or payments design · underwriting logic · unit economics · bank/MFI partnership structure · adoption mechanics.
8–16 weeks · or retained
Build the route to market and the partnerships that make that route defensible.
Typical work: GTM and channel design · partner identification · commercial terms · negotiation · launch plan · owned KPIs.
8–16 weeks · or success-linked
Turn the big picture into a model, operating plan and investment narrative that can be interrogated.
Typical work: business plan · scenario model · investment narrative · data-room structure · term-sheet review and negotiation support.
leadership formats
start with the problem
A market you are entering, an audience you cannot reach profitably, a product that will not scale, or a model that needs to hold up in front of investors.